Sportcasting 2.0
Online boat tracking and broadcasting
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Click in to www.sportcasting.org/home where, from 10-19 July, you can experience an entirely new and different way of following a live broadcast of the VOLVO Youth Sailing ISAF Word Championship taking place in the Bay of Aarhus. You will also be able to comment upon the sailing and to actively participate in the discussions about the competitions.
Sportcasting 2.0 introduced by ActiveInstitute
Sportcasting 2.0 is a pilot project aimed at testing a novel platform facilitating internet-enabled broadcasts of sports competitions.
Basically, this is about the development of a web-based platform combining communication in the shape of chat and forum, respectively, with visualisation of sensor data from GPS units positioned on every competing boat. Moreover, the project offers the feasibility of linking sequences from the sailing directly to chat and forum.
Sportcasting 2.0 has been developed in cooperation between Sailing Aarhus, The Danish Institute for Sports Studies, the MAPP Centre at the Aarhus School of Business, the company TracTrac and ActiveInstitute.
Sportcasting 2.0 is a link in process targeted at the development of the Sportcasting 2.0 concept. The pivot of this concept is the development of a relevant, user friendly, adaptable and scalable platform for broadcasting sports events. The development takes place with the exploitatoin of new technology and new media as its point of departure.
The background of Sportcasting 2.0
Sportcasting 2.0 has come about in response to the heavy polarisation of media coverage of Danish sports events. Danish television is dominated by football (soccer), handball and cycling - a tendency becoming increasingly widespread. This means that, in reality, the audience taking an interest in following other or more than just these three sporting activities has no alternative.
To organisers, this will result in a series of further consequences, e.g. financial ones, expressed in the shape of increasingly cautious sponsors.
To the sports as well as stakeholders within sports, Sportcasting 2.0 will mean decreased dependency upon traditional media while at the same time making sports presentations more exiting and audience involving.
The target group comprises audiences for and organisers of sports events - great and small.
For further information please contact:
ActiveInstitute
Dalgas Avenue 4
DK-8000 Aarhus C
+45 8942 9165
info@activeinstitute.dk
www.activeinstitute.dk |
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